A Simple Guide to Planning a Corporate Event

Photography by MLE Pictures

Crafting a seamless and memorable corporate event requires careful planning and great attention to detail. Whether it is a micro gathering or a large-scale gala, the key to success lies in organization and seamless execution. In this blog post, we are going to walk you through the essential steps to crafting and executing your corporate event that will wow your guests! 

  • Determine your Overall Goal

Before diving into the practical logistics, it is crucial to define the purpose behind your corporate event. Launching a product, team building, client appreciation, or fundraising? This goal will guide you through the rest of your decisions and help you consider what type of atmosphere you want to create. 

  • Determine the Event Size (Start the Guest List!) 

The event size is the next fundamental step in the planning process and will determine many things such as budget, type of venue needed and overall atmosphere. Corporate events vary widely in size, from micro gatherings of under 100 people to large-scale conferences with 10,000 attendees. Create the guest list first before anything else! 

  • Set a Budget 

Creating a realistic budget will also guide you in the next decision making steps needed to bring together your event. Be mindful that your budget will need to cover venue costs, catering, decor, entertainment and leave some room for unexpected costs. 

  • Gather a Planning Team & Allocate Responsibilities

The most successful events are a collaborative effort! Assembling a capable team is crucial. If internal resources are limited, consider hiring professionals who specialize in event planning and design. If you have an in-house team available, allocate responsibilities based on individual strengths. Here are some tasks you will want to delegate: 

  • Venue Sourcing

  • Schedule Creation

  • Determine a Layout & Flow

  • Theme and Design

  • Rental Sourcing

  • Tablescape and Aesthetic

  • Catering Plan

  • Entertainment 

Planning a corporate event, regardless of size, demands a strategic approach and meticulous attention to detail. Enlisting the expertise of an event design company will make the process smoother, more efficient and less stressful! 

Looking for help planning your next corporate event? Book a complimentary discovery call with us here!

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